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Understanding business /

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Bibliographic Details
Main Author: Nickels, William G. (autor)
Other Authors: McHugh, James M. (autor), McHugh, Susan M. (autor)
Format: Book
Language: English
Published: New York : McGraw-Hill Irwin, ©2010.
Edition: Ninth edition
Series: The McGraw-Hill companies
Subjects:
Administración de empresas
Negocios
Notas Contenido:
  • Business trends: cultivating a business in diverse, global environments
  • Business ownership: starting a small business
  • Business management: empowering employees to satisfy customers
  • Management of human resources: motivating employees to produce quality goods and services
  • Marketing: developing and implementing customer-oriented marketing plans
  • Managing financial resources
Table of Contents:
  • Business trends: cultivating a business in diverse, global environments
  • Business ownership: starting a small business
  • Business management: empowering employees to satisfy customers
  • Management of human resources: motivating employees to produce quality goods and services
  • Marketing: developing and implementing customer-oriented marketing plans
  • Managing financial resources

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