Introduction to business : how companies value for people /

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Bibliographic Details
Main Author:	Jones, Gareth R. (autor)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Irwin, ©2007.
Series:	The McGraw-Hill companies
Subjects:	Administración industrial Negocios Industrias > Aspectos sociales
Notas Contenido:	The environment of business What is business? The evolution of business Entrepreneurs, managers, and employees Multinationals and the global environment of business Business ethics and the legal environment of business The human side of business Leadership, influence, and communication in business Motivating and managing people and groups in business organizations the structure and culture of a business organization A functional approach to bussiness Information technology ans E-Commerce: managing information, knowledge, and business relationmships Marketing and product development: creating and positioning goods and services Sales, distribution, and customer relationship management Operations ans material management: managing the production and flow of goods and services Human resource management: acquiring and effectively resources are creating value and proffit Finance: balancing risk return to increase profitability

Description
Physical Description:	xv, 540 páginas en varias paginaciones : ilustraciones ; 8 cm.
Bibliography:	Incluye referencias bibliográficas, glosario e índice
ISBN:	9780073524566 0073524565

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