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Introduction to business : how companies value for people /

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Bibliographic Details
Main Author: Jones, Gareth R. (autor)
Format: Book
Language: English
Published: New York : McGraw-Hill Irwin, ©2007.
Series: The McGraw-Hill companies
Subjects:
Administración industrial
Negocios
Industrias > Aspectos sociales
Notas Contenido:
  • The environment of business
  • What is business?
  • The evolution of business
  • Entrepreneurs, managers, and employees
  • Multinationals and the global environment of business
  • Business ethics and the legal environment of business
  • The human side of business
  • Leadership, influence, and communication in business
  • Motivating and managing people and groups in business organizations
  • the structure and culture of a business organization
  • A functional approach to bussiness
  • Information technology ans E-Commerce: managing information, knowledge, and business relationmships
  • Marketing and product development: creating and positioning goods and services
  • Sales, distribution, and customer relationship management
  • Operations ans material management: managing the production and flow of goods and services
  • Human resource management: acquiring and effectively resources are creating value and proffit
  • Finance: balancing risk return to increase profitability

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