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Investigación de mercados /

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Bibliographic Details
Main Author: Harris, E. Edward
Other Authors: Corona Rodríguez, Hortensia (traductor)
Format: Book
Language: Spanish
English
Published: México : McGraw-Hill Interamericana, ©1988.
Edition: Segunda edición
Subjects:
Mercadeo > Investigaciones
Mercadeo > Administración
Notas Contenido:
  • El proceso de toma de decisiones en la investigación de mercados
  • Información necesaria para la toma de decisiones de mercadotecnia
  • Planeación de la investigación
  • Recopilación de datos primarios y secundarios
  • El muestreo y la capacitación de entrevistadores
  • Preparación y presentación del informe de investigación
  • Proyectos de investigación de mercados en la educación de mercadotecnia

Antioquia/Complejo Norte: Unknown

Holdings details from Antioquia/Complejo Norte: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold
Copy Ej.2 Available Place a Hold

Antioquia/Complejo Sur: Unknown

Holdings details from Antioquia/Complejo Sur: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Antioquia/Complejo Central: Unknown

Holdings details from Antioquia/Complejo Central: Unknown
Call Number: 658.83 H313i
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Antioquia/La Salada: Unknown

Holdings details from Antioquia/La Salada: Unknown
Call Number: 658.83 H313i
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Antioquia/Rionegro: Unknown

Holdings details from Antioquia/Rionegro: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Atlántico/Comercio y Servicios: Unknown

Holdings details from Atlántico/Comercio y Servicios: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Bogotá/Mercados Logística: Unknown

Holdings details from Bogotá/Mercados Logística: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 3 Available Place a Hold

Bogotá/Gestión Administrativa: Unknown

Holdings details from Bogotá/Gestión Administrativa: Unknown
Call Number: 658.83 H343i
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Bogotá/Servicios Financieros: Unknown

Holdings details from Bogotá/Servicios Financieros: Unknown
Call Number: 658.83 H313i
Copy Ej.1 Available Place a Hold

Bogotá/Hotelería y Turismo: Unknown

Holdings details from Bogotá/Hotelería y Turismo: Unknown
Call Number: 658.83 H313i
Copy Ej. 3 Available Place a Hold
Copy Ej. 8 Available Place a Hold
Copy Ej. 9 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 6 Available Place a Hold
Copy Ej. 7 Available Place a Hold
Copy Ej. 5 Available Place a Hold
Copy Ej. 4 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Boyacá/Ciudadela: Unknown

Holdings details from Boyacá/Ciudadela: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Caldas/Biblioteca Regional: Unknown

Holdings details from Caldas/Biblioteca Regional: Unknown
Call Number: 658.83 H313i
Copy Ej. 5 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 4 Available Place a Hold

Córdoba/Comercio y Turismo: Unknown

Holdings details from Córdoba/Comercio y Turismo: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Cundinamarca/Biotecnología: Unknown

Holdings details from Cundinamarca/Biotecnología: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Huila/Garzón: Unknown

Holdings details from Huila/Garzón: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Huila/Sede Comercio: Unknown

Holdings details from Huila/Sede Comercio: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

La Guajira/Comercio y Servicios: Unknown

Holdings details from La Guajira/Comercio y Servicios: Unknown
Call Number: 658.83 H313i
Copy Ej. 2 Available Place a Hold
Copy Ej. 4 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Magdalena/Logística: Unknown

Holdings details from Magdalena/Logística: Unknown
Call Number: 658.83 H313i
Copy Ej.2 Available Place a Hold
Copy Ej.1 Available Place a Hold

Norte de Santander/CIES: Unknown

Holdings details from Norte de Santander/CIES: Unknown
Call Number: 658.83 H313i
Copy Ej.2 Available Place a Hold
Copy Ej.1 Available Place a Hold

Quindío/Agroindustrial: Unknown

Holdings details from Quindío/Agroindustrial: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Quindío/Comercio: Unknown

Holdings details from Quindío/Comercio: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Risaralda/Comercio: Unknown

Holdings details from Risaralda/Comercio: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Santander/Bucaramanga: Unknown

Holdings details from Santander/Bucaramanga: Unknown
Call Number: 658.83 M313i
Copy Ej. 1 Available Place a Hold

Santander/San Gil: Unknown

Holdings details from Santander/San Gil: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Santander/Piedecuesta: Unknown

Holdings details from Santander/Piedecuesta: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Tolima/Comercio: Unknown

Holdings details from Tolima/Comercio: Unknown
Call Number: 658.83 H313i
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold
Copy Ej. 3 Available Place a Hold

Valle/Buga: Unknown

Holdings details from Valle/Buga: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Valle/Tulúa: Unknown

Holdings details from Valle/Tulúa: Unknown
Call Number: 658.83 H313i
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Valle/Cartago: Unknown

Holdings details from Valle/Cartago: Unknown
Call Number: 658.83 H313i
Copy Ej. 1 Available Place a Hold

Valle/Palmira: Unknown

Holdings details from Valle/Palmira: Unknown
Call Number: 658.83 H313i
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

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