Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
©1988.
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| Edition: | Segunda edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b H313i |2 23 |
| 100 | 1 | |a Harris, E. Edward | |
| 245 | 1 | 0 | |a Investigación de mercados / |c E. Edward Harris ; traducción Hortensia Corona Rodríguez de Contin. |
| 250 | |a Segunda edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c ©1988. | ||
| 300 | |a 151 páginas : |b ilustraciones ; |c 27 cm. | ||
| 505 | 0 | |a El proceso de toma de decisiones en la investigación de mercados -- Información necesaria para la toma de decisiones de mercadotecnia -- Planeación de la investigación -- Recopilación de datos primarios y secundarios -- El muestreo y la capacitación de entrevistadores -- Preparación y presentación del informe de investigación -- Proyectos de investigación de mercados en la educación de mercadotecnia | |
| 534 | |p Marketing research |t Marketing research | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 700 | 1 | |a Corona Rodríguez, Hortensia |e traductor | |
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