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Mercadotecnia de servicios /

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Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Meza Staines, Guadalupe (traductor), Dorfsman F., Isaac (Reviewer)
Format: Book
Language: Spanish
English
Published: México : Prentice-Hall Hispanoamericana, c1997.
Edition: 3a. edición
Subjects:
Mercadeo de servicios
Administración de ventas
Servicio al cliente
Notas Contenido:
  • Comprensión de los servicios
  • Aspectos estratégicos en la mercadotecnia de servicios
  • Instrumentos para los mercadólogos de servicios
  • Retos para la gerencia senior

Antioquia/Complejo Norte: Unknown

Holdings details from Antioquia/Complejo Norte: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Antioquia/Complejo Central: Unknown

Holdings details from Antioquia/Complejo Central: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Antioquia/Rionegro: Unknown

Holdings details from Antioquia/Rionegro: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Antioquia/Santa Fe de Antioquia: Unknown

Holdings details from Antioquia/Santa Fe de Antioquia: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Bogotá/Mercados Logística: Unknown

Holdings details from Bogotá/Mercados Logística: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold
Copy Ej. 9 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 6 Available Place a Hold
Copy Ej. 5 Available Place a Hold
Copy Ej. 8 Available Place a Hold
Copy Ej. 7 Available Place a Hold
Copy Ej. 4 Available Place a Hold

Bolívar/Multisectorial: Unknown

Holdings details from Bolívar/Multisectorial: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Cesar/Gestión Emp. y Cult.: Unknown

Holdings details from Cesar/Gestión Emp. y Cult.: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Quindío/Comercio: Unknown

Holdings details from Quindío/Comercio: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Risaralda/Comercio: Unknown

Holdings details from Risaralda/Comercio: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Santander/Bucaramanga: Unknown

Holdings details from Santander/Bucaramanga: Unknown
Call Number: 658.812 L911m
Copy Ej. 3 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Santander/San Gil: Unknown

Holdings details from Santander/San Gil: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

Tolima/Comercio: Unknown

Holdings details from Tolima/Comercio: Unknown
Call Number: 658.8 L911m
Copy Ej.1 Available Place a Hold

Valle/Complejo Salomia: Unknown

Holdings details from Valle/Complejo Salomia: Unknown
Call Number: 658.8 L911m
Copy Ej. 1 Available Place a Hold

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