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|a Rivera Vilas, Luís Miguel
|e autor
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|a Marketing para las pymes agrarias y alimentarias /
|c Luís Miguel Rivera Vilas.
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|a Barcelona :
|b Editorial Aedos,
|c 1989.
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|a 224 páginas ;
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|a sin mediación
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|a Incluye referencias bibliográficas
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|a Marketing y comercialización agraria -- Información comercial -- Segmentación del mercado -- Estrategia sobre productos y marcas -- Calidad y control de calidad -- Estrategia sobre distribución, elección de canales comerciales, Logística de la distribución -- Estrategias sobre precios y comunicación
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|a Calidad de los productos
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|a Marcas registradas
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|a Pequeña y mediana empresa
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