APA (7th ed.) Citation

Taylor, W. J., Shaw, R. T., & López-Ballori, E. (1977). Fundamentos de mercadeo. South-Western Publishing Co.

Chicago Style (17th ed.) Citation

Taylor, Weldon J., Roy T. Shaw, and Eduardo López-Ballori. Fundamentos De Mercadeo. Cincinnati, Ohio: South-Western Publishing Co, 1977.

MLA (9th ed.) Citation

Taylor, Weldon J., et al. Fundamentos De Mercadeo. South-Western Publishing Co, 1977.