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Hospitality sales end marketing /

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Bibliographic Details
Main Author:	Abbey, James R.
Format:	Book
Language:	English
Published:	U.S.A. : Educational Institute, 1996.
Edition:	2a edición
Subjects:	ADMINISTRACION HOTELERA > ESTRATEGIA Y TECNICAS
Notas Contenido:	Introduction. Sales techniques. Advertising, public relations and publicity. Marketing

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