Comportamiento del consumidor y estrategia de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
c2006.
|
| Edition: | 7a. edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000025890 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260105160245.0 | ||
| 008 | 990208t2006^^^^mx^a^^^fr^^^^^001^0^spa^d | ||
| 020 | |a 9789701056325 | ||
| 020 | |a 9701056329 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8342 |b P478c |2 23 |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Comportamiento del consumidor y estrategia de marketing / |c J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco. |
| 250 | |a 7a. edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c c2006. | ||
| 300 | |a xxiii, 578 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índices de nombres y analítico | ||
| 505 | 0 | |a Perspectiva del comportamiento del consumidor -- Afectos y cognición y estrategia de marketing -- Comportamiento y estrategia de marketing -- Ambiente y estrategia de marketing -- Análisis del consumidor y estrategia de marketing | |
| 534 | |t Consumer bhehavior and marketing strategy | ||
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Consumidores |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 700 | 1 | |a Olson, Jerry C. | |
| 700 | 1 | |a Blanco y Correa Magallanes, Jorge Luis. |e traductor | |
| 700 | 1 | |a López Taymani, Yazmín |e rev. | |
| 700 | 1 | |a Domette Nicolesco, Jean |e rev. | |
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155602 |a 05011 |b 05011 |d 2016-03-18 |i 6036 |l 0 |o 658.8342 P478c |p 059501000911 |r 2026-01-05 16:02:45 |t Ej. 1 |w 2026-01-05 |y BOOK |z Trans. 16 No 33-102, Caucasia | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155603 |a 05011 |b 05011 |d 2016-03-18 |i 6036 |l 0 |o 658.8342 P478c |p 059501000912 |r 2026-01-05 16:02:45 |t Ej. 2 |w 2026-01-05 |y BOOK |z Trans. 16 No 33-102, Caucasia | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155604 |a 05067 |b 05067 |d 2015-03-05 |i 197220 |l 0 |o 658.8342 P478c |p 056067020086 |r 2026-01-05 16:02:45 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 51 57-70 Torre norte 1er piso, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155605 |a 05101 |b 05101 |d 2013-04-09 |l 0 |o 658.8342 P478c |p 059101008453 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155606 |a 15514 |b 15514 |d 2014-01-22 |i 115350 |l 0 |o 658.8342 P478c |p 159514001523 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 12 No. 55A-51, Sogamoso | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155607 |a 25511 |b 25511 |d 2013-11-15 |i 112729 |l 0 |o 658.8342 P478c |p 951110001254 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra 10 # 30-04 B. Girardot. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155608 |a 25518 |b 25518 |d 2014-01-24 |i 113257 |l 0 |o 658.8342 P478c |p 259518000353 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra 10 No. 30-04 B. Girardot | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155609 |a 25519 |b 25519 |d 2013-11-15 |i 187434 |l 0 |o 658.8342 P478c |p 259519000274 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 2 No. 28-5, El Colegio | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478CH |7 0 |8 GENER |9 155610 |a 66067 |b 66067 |d 2012-07-18 |i 125751 |l 0 |o 658.8342 P478cH |p 666067018178 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 8a. Nº 26 - 79 piso 1 | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478CH |7 0 |8 GENER |9 155611 |a 66067 |b 66067 |d 2012-07-18 |l 0 |o 658.8342 P478cH |p 666067018134 |r 2026-01-05 16:02:46 |t Ej. 2 |w 2026-01-05 |y BOOK |z Cra. 8a. Nº 26 - 79 piso 1 | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155612 |a 68309 |b 68309 |d 2013-05-21 |i 163896 |l 0 |o 658.8342 P478c |p 686309015001 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155613 |a 68545 |b 68545 |d 2014-05-23 |i 185283 |l 0 |o 658.8342 P478c |p 689545002131 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 11 No. 13-13, Málaga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155614 |a 73310 |b 73310 |d 2012-04-23 |l 0 |o 658.8342 P478c |p 733100004993 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Transv. 1 No 41-244 Ibagué | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155615 |a 76543 |b 76543 |d 2012-07-12 |i 118649 |l 0 |o 658.8342 P478c |p 769543000047 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 9 No. 12-141, Cartago | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155616 |a 85519 |b 85519 |d 2015-06-17 |i 191707 |l 0 |o 658.8342 P478c |p 859519000039 |r 2026-01-05 16:02:46 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 19 No. 36-68, Yopal | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155617 |a 85519 |b 85519 |d 2015-06-17 |i 191707 |l 0 |o 658.8342 P478c |p 859519000040 |r 2026-01-05 16:02:46 |t Ej. 2 |w 2026-01-05 |y BOOK |z Cra. 19 No. 36-68, Yopal | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_P478C |7 0 |8 GENER |9 155618 |a 85519 |b 85519 |d 2015-06-17 |i 191707 |l 0 |o 658.8342 P478c |p 859519000041 |r 2026-01-05 16:02:46 |t Ej. 3 |w 2026-01-05 |y BOOK |z Cra. 19 No. 36-68, Yopal | ||
| 999 | |c 29887 |d 29887 | ||
| 942 | |6 658_834200000000000__P478C | ||