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Comportamiento del consumidor y estrategia de marketing /

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C., Blanco y Correa Magallanes, Jorge Luis. (traductor), López Taymani, Yazmín (Reviewer), Domette Nicolesco, Jean (Reviewer)
Format:	Book
Language:	Spanish English
Published:	México : McGraw-Hill Interamericana, c2006.
Edition:	7a. edición
Subjects:	Comportamiento del consumidor Análisis de mercadeo Consumidores Mercadeo > Administración
Notas Contenido:	Perspectiva del comportamiento del consumidor Afectos y cognición y estrategia de marketing Comportamiento y estrategia de marketing Ambiente y estrategia de marketing Análisis del consumidor y estrategia de marketing

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