La satisfacción total del cliente : la estrategia de 25 compañias europeas líderes en calidad de servicio /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
McGraw Hill,
1993.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Horovitz, Jacques, 1947 | |
| 245 | 1 | 3 | |a La satisfacción total del cliente : |b la estrategia de 25 compañias europeas líderes en calidad de servicio / |c Jacques Horovitz, Michele Jurgens Panak ; Traducción Michel Angstadt. |
| 260 | |a Madrid : |b McGraw Hill, |c 1993. | ||
| 300 | |a 342 páginas ; |c 24 cm. | ||
| 500 | |a Incluye índice | ||
| 505 | 2 | |a La cultura corporativa es esencial -- Poder de liderazgo -- Comunicarse interna y externamente -- La estrategia de servicio: la creación de diferencias habilidosas-- Sacar partido de la tecnología-- Medir y controlar-- Mandos intermedios: La piedra angular de la estructura corporativa-- Selecionar adecuadamente, dar buena formación.-- | |
| 534 | |t Total Customer Satisfaction | ||
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 1 | 7 | |a Relaciones con los clientes |2 Armarc |
| 650 | 1 | 7 | |a Liderazgo |2 Armarc |
| 700 | 1 | |a Jurgens Panak, Michele | |
| 700 | 1 | |a Angstadt, Michel |e traductor | |
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