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|a Marketing de los servicios gastronómicos -- Particularidades del marketing de restaurantes -- Análisis de la operación actual del restaurante -- Estudio y evaluación de los factores externos -- Definición de los mercados meta y establecimiento de los objetivos my las estrategias de marketing -- Adecuación de la combinación producto - servicio -- Fijación de los precios del menú -- Diseño de las acciones promocionales -- Desarrollo de las relaciones con los clientes -- Aplicación de los planes de acción y control de gestión
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