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|a Gerencia de ventas /
|c Gabriel Jaime Soto, Juan Fernando Ruiz, Juliana Echavarría ; revisión técnica Jairo Correa Mejía.
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| 260 |
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|a Bogotá :
|b McGraw-Hill Educación,
|c 2012.
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| 300 |
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|a xxv, 345 páginas :
|b ilustraciones ;
|c 23 cm.
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Diseño de la administración de ventas -- Perfil del equipo de ventas -- Las funciones del equipo de ventas -- Tipos de ventas -- Estructuras organizacionales -- Organización del plan de trabajo del vendedor -- Estructura del plan de ventas -- Pronóstico de ventas -- Motivación y compensación en ventas -- Capacitación en ventas -- Negociación -- Consultoría en ventas
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|a Técnicas de ventas
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|a Administración de ventas
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|a Motivación del empleado
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|a Personal de ventas
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|a Ruiz, Juan Fernando
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|a Echavarría, Juliana
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|a Correa Mejía, Jairo
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