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Fundamentos de marketing /

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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	HAIR, Joseph F., McDaniel, Carl. Jr.
Format:	Book
Language:	Spanish English
Published:	México : Thomson learning, 2006.
Edition:	4a. ed
Subjects:	MERCADEO ETICA DE LOS NEGOCIOS PUBLICIDAD SEGMENTACION DEL MERCADO CONTROL DE PRECIOS COMPORTAMIENTO DEL CONSUMIDOR
Notas Contenido:	Generalidades, etica, responsabilidad social, y entorno del marketing...Toma de decisiones del consumidor. Marketing de negocios....Administración de los canales de marketing y la cadena de abasto...Ventas al detalle. Promoción y decisiones de fijación de precios..Publicidad, relaciones públicas y promoción de ventas

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