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|a Guevara, Alfredo Ascanio
|e autor
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|a Principios de administración hotelera /
|c Alfredo Ascanio Guevara.
|
| 260 |
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|a México, :
|b Editorial Trillas,
|c ©2011.
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| 300 |
|
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|a 154 páginas ;
|c 24 cm.
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0 |
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|a Serie Trillas Turismo
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| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a La actividad hotelera: un negocio con su propia historia -- Paradigma de Tom Peters y las empresas turísticas -- Administración y comunicación -- El dinero y el potencial de rentabilidad -- La evaluación integral de los proyectos turísticos -- El marketing: sus fundamentos y practicas -- Diseño del producto hotelero y la administración -- Importancia de las decisiones financieras -- El valor presente y el costo de oportunidad -- El negocio del restaurante -- Los cambios de activos y el rendimiento -- La incertidumbre, el riesgo y la evaluación en entornos inflacionarios -- La reserva para depreciación y los métodos para su cálculo -- Arrendar o comprar: una decisión financiera -- Las razones financieras: una herramienta para controlar el negocio -- Las pruebas estadísticas aplicadas a la empresa hotelera -- La innovación en momentos de crisis -- La rentabilidad y los controles en un marco estratégico.
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|a Hoteles
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| 650 |
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|a Promoción del turismo
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