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|a Bermúdez Rodríguez, Mauricio
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|a Marketing de alimentos y bebidas :
|b una aplicación de la economía de experiencias /
|c Mauricio Bermúdez Rodríguez.
|
| 260 |
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|a Bogotá :
|b Universidad Externado de Colombia,
|c 2007
|c ©2006.
|
| 300 |
|
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|a 131 páginas ;
|c 21 cm.
|
| 490 |
0 |
|
|a Tiempo libre y turismo
|v no. 4
|
| 504 |
|
|
|a Incluye referencias bibliográficas y glosario
|
| 505 |
2 |
|
|a Marketing y merchandising -- Creatividad -- Globalización y competitividad -- La incertidumbre -- El espíritu de la hospitalidad -- Ventas y mercadeo, sus principales diferencias -- Promociones -- Criterio de ventas en un establecimiento de servicios de alimentos y bebidas -- Tiempos de crisis -- Matriz de servicio al cliente -- Deserción de clientes, cero -- Un ensayo para el diseño de experiencias memorables
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|a Industria y comercio de alimentos
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| 650 |
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|a Servicio al cliente
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| 650 |
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