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|a Céspedes Sáenz, Alberto
|e autor
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|a Principios de mercadeo /
|c Alberto Céspedes Sáenz.
|
| 250 |
|
|
|a Quinta edición
|
| 264 |
|
1 |
|a Bogotá :
|b Ecoe Ediciones,
|c [2008].
|
| 300 |
|
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|a xxii, 488 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
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| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
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|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Incluye referencias bibliográficas y glosario
|
| 505 |
2 |
|
|a Mercadeo, economía y empresa -- Segmentación, necesidades y tendencias -- El producto -- El precio -- Comunicación -- Las ventas -- Distribución -- Investigación de mercados -- Apéndices: Plan de marketing -- Estrategias y matrices
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Investigaciones
|2 Armarc
|
| 650 |
2 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
2 |
7 |
|a Técnicas de ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Precios
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