Marketing de los servicios /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F. : Madrid :
Alfaomega Grupo Editor ;
c2012.
Esic Editorial, |
| Edition: | Cuarta edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 020 | |a 9786077075097 | ||
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| 100 | 1 | |a Grande Esteban, Ildefonso | |
| 245 | 1 | 0 | |a Marketing de los servicios / |c Ildefonso Grande Esteban. |
| 250 | |a Cuarta edición |b revisada y actualizada | ||
| 260 | |a México, D.F. : |b Alfaomega Grupo Editor ; |a Madrid : |b Esic Editorial, |c c2012. | ||
| 300 | |a 399 páginas ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a Naturaleza de los servicios y causas de su desarrollo -- Implantación del marketing en las empresas de servicios -- Planificación estratégica de la empresa de servicios -- El comportamietno de los consumidores de servicios -- Planificación y desarrollo para los servicios -- Los precios de los servicios -- Distribución y comunicación de los servicios -- Planificación y control de los servicios -- Valor, calidad de los servicios y satisfacción de los consumidores -- Instrumentos para el análisis y la medición de la calidad y satisfacción de los servicios | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo de servicios |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Toma de decisiones |2 Armarc |
| 650 | 2 | 7 | |a Servicio al cliente |2 Armarc |
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