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|a Lescano Duncan, Lucio
|e autor
|
| 245 |
1 |
3 |
|a La disciplina del servicio :
|b cómo desarrollar una nueva cultura orientada al cliente y enfocada en la persona /
|c Lucio Lescano Duncan.
|
| 250 |
|
|
|a Primera edición
|
| 264 |
|
1 |
|a Bogotá :
|b Ediciones de la U,
|c 2014.
|
| 300 |
|
|
|a 279 páginas :
|b ilustraciones, diagramas ;
|c 21 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
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|
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 490 |
0 |
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|a Marketing
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a El modelo de gestión del servicio -- La orientación del servicio -- Las dimensiones de la empresa orientada al servicio -- ¿Qué es el servicio al cliente? -- ¿Qué es el servicio en línea? -- ¿Qué disciplina a una empresa para el servicio? -- La gestión de la experiencia del cliente -- El marketing de servicios -- La gestión de la oferta -- El enlace con el cliente: el proceso de fidelización -- La recuperación de los clientes -- Los equipos orientados al servicio -- La cultura de pasión por el servicio -- Prácticas erradas más comunes.
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|a Relaciones con los clientes
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|a Servicio al cliente
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|a Mercadeo de servicios
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