La esencia de la mercadotecnia de servicios /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
1996.
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| Subjects: | |
| Notas Contenido: |
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| 082 | 0 | 4 | |a 658.89 |b P346e |2 21 |
| 100 | 1 | |a Payne, Adrian |e autor | |
| 245 | 1 | 3 | |a La esencia de la mercadotecnia de servicios / |c Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. |
| 264 | 1 | |a México : |b Prentice Hall Hispanoamericana, |c 1996. | |
| 300 | |a 252 páginas ; : |b ilustraciones ; |c 23 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 504 | |a Incluye referencias bibliográficas e índice | ||
| 505 | 2 | |a La naturaleza de la mercadotecnia de servicios -- Mercadotecnia de servicios y mercadotecnia de relaciones -- Segmentación del mercado de servicios -- Posicionamiento y diferenciación de servicios -- La mezcla de la mercadotecnia de servicios -- Planes de mercadotecnia para sevicios -- La empresa de servicios enfocada al cliente | |
| 534 | |p Título original: |t Services marketing | ||
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Ventas |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Servicio al cliente |2 Armarc 2.0 |
| 700 | 1 | |a Diaz Mena, Luis J., |e traductor | |
| 700 | 1 | |a Benassini Félix, Marcela, |e editor | |
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