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|a Fundamentals of marketing /
|c Miguel Santesmases Mestre... [y otros.] ; translation Óscar Louis Cruz.
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| 260 |
|
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|a Madrid :
|b Ediciones Pirámide,
|c 2013.
|
| 300 |
|
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|a 446 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 490 |
0 |
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|a Economía y empresa (Pirámide)
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a Part 1: Fundamentals of marketing 1.-The dimension of marketing 2.-The market and its environment 3.-Consumer behaviour 4.-Research an information systems in marketing --- Part 2: Principles in marketing management 5.-Marketing strategy --- Part 3: The marketing-mis 6.-Porducts, services and brand management 7.- Price strategies 8.-Comunication management 9.-Strategic sales management 10.-Channel management and distribution 11.-The marketing plan --- Part 4: The principles os relationship marketing 12.-Relationship marketing and customer service management --- Part 5: Emerging marketing techniques 13.-Marketing and new tecnologies 14.-New trends in marketing.
|
| 534 |
|
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|t Fundamentos de marketing
|
| 650 |
1 |
7 |
|a Marketing
|x Estudios de mercado
|2 Armarc
|
| 700 |
1 |
|
|a Santesmases Mestre, Miguel
|
| 700 |
1 |
|
|a Cruz, Óscar Louis
|e traductor
|
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