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|a Uribe Macías, Mario Enrique
|e autor
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| 245 |
1 |
0 |
|a Gerencia del servicio :
|b alternativa para la competitividad /
|c Mario Enrique Uribe Macías.
|
| 250 |
|
|
|a Tercera edición
|
| 264 |
|
1 |
|a Bogotá :
|b Ediciones de la U,
|c 2017.
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| 300 |
|
|
|a 189 páginas :
|b iustraciones, diagramas ;
|c 24 cm.
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| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
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|a Gestión empresarial
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Competitividad -- La calidad total en el servicio -- Aseguramiento de la calidad en el servicio -- Caracterización del servicio -- El triángulo del servicio -- Momentos de verdad y ciclo del servicio -- Sistema de servicio -- Sistema de evaluación del servicio -- Servicio postventa --Implicaciones de la gerencia del servicio en la cultura y en la estructura empresarial -- Indicadores de gestión para el servicio.
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|a Competencia económica
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|a Mercadeo de servicios
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