This research had as general objective to analyze the holistic marketing as a tool for the development of tourism in health in the district Santa Marta, which was theoretically based on the following authors: De la Puente (2015), Kotler and Keller (2012), among others. The methodology used was based...

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Bibliographic Details
Main Author: Correa Padilla, Silvana Patricia
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/LOG/article/view/1671