The MiPymes are considered of great value to the country's economy, but their permanence in the market is essential. Therefore, in the search for permanence, the implementation of digital strategies and tools that lead to process improvement will be considered, especially advertising processes...

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Bibliographic Details
Main Author: Ortiz, Yira
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/ricga/article/view/2924