The MiPymes are considered of great value to the country's economy, but their permanence in the market is essential. Therefore, in the search for permanence, the implementation of digital strategies and tools that lead to process improvement will be considered, especially advertising processes...
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| Main Author: | |
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| Format: | Article |
| Online Access: |
https://revistas.sena.edu.co/index.php/ricga/article/view/2924 |
| _version_ | 1862437440768180224 |
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| author | Ortiz, Yira |
| author_facet | Ortiz, Yira |
| description | The MiPymes are considered of great value to the country's economy, but their permanence in the market is essential. Therefore, in the search for permanence, the implementation of digital strategies and tools that lead to process improvement will be considered, especially advertising processes without wasting resources, on the contrary, in the search for financial increase through suitable personnel for the same. It is key that the consumer evolved demanding higher quality, lower price and automation of activities, therefore, the company must evolve at the pace that society demands and thus its permanence in the market automatically. |
| format | Article |
| id | citeisa-2924 |
| institution | OJS - INVESTICGA |
| record_format | dc |
| spellingShingle | Transformation of MiPymes in the digital age for permanence in the market Ortiz, Yira |
| title | Transformation of MiPymes in the digital age for permanence in the market |
| url | https://revistas.sena.edu.co/index.php/ricga/article/view/2924 |
