The present study seeks to develop the characterization of the line of research in marketing Holistic Marketing as Value Generation for the Business Sector in Globalized Markets for the Marketing, Logistics and IT Center of SENA. For the construction of the line, four interdisciplinary workshops wer...
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| Format: | Article |
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https://revistas.sena.edu.co/index.php/RETO/article/view/3161 |
