The purpose of this research was to develop a marketing plan for the positioning of Charta, Santander, as a sustainable tourist destination. The methodology used was descriptive with a four-phase mixed research approach: the first phase consisted of a diagnosis of the municipality of Charta, Santand...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Online Access: | https://revistas.sena.edu.co/index.php/rnova/article/view/3683 |