In this new era, technological developments and consumer habits have become more demanding in terms ofcommunication, which has given rise to the Transmedia Narrative; which allows to improve user experiencesas long as there is interaction that enriches the quality of life of its inhabitants and tour...

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Bibliographic Details
Main Author: Rodríguez Lezaca, Adriana
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/sennova/article/view/4264