In this new era, technological developments and consumer habits have become more demanding in terms ofcommunication, which has given rise to the Transmedia Narrative; which allows to improve user experiencesas long as there is interaction that enriches the quality of life of its inhabitants and tour...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Online Access: |
https://revistas.sena.edu.co/index.php/sennova/article/view/4264 |
| Summary: | In this new era, technological developments and consumer habits have become more demanding in terms ofcommunication, which has given rise to the Transmedia Narrative; which allows to improve user experiencesas long as there is interaction that enriches the quality of life of its inhabitants and tourists.The purpose of this review article is to establish the main features that are required for the developmentof an interactive transmedia documentary. Where the narrative is the basis for the strengthening of theCultural Identity, in order to apply it in a province whose greatest resource is tourism.The investigative process focused on the analysis carried out by authors during the last 10 years, alsocontemplating those who have given conceptual strength to Transmedia Narrative or Storytelling. This beingthe purpose of this study, by focusing on convergent culture as a dimensional element of the transmediamethodology, where the analog and the digital coexist and whose basis is to have an audiovisual narrativethat allows, generates and molds in social consciousness, by implement the conception of the Webdoc orinteractive documentary, which represents reality in a participatory medium and does not resort to linearityas an element to tell the story, requirements that make it a native transmedia format. In turn, the interactivedocumentary requires an objective with a social character, so Cultural Identity is a purpose that correspondsto the acceptance and roots of a territory strengthened through a narrative as a human attribute witha component of reality interpreted by the filming of events that can arrive digitally, in a massive andcollaborative way. |
|---|
