The use of Information Technology (IT) has led to the evolution of the business system around overcoming challenges inherent to electronic commerce, since this constitutes the largest scenario to increase sales. In this sense, the objective of the research was to describe digital marketing as a vect...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Online Access: |
https://revistas.sena.edu.co/index.php/rnt/article/view/4404 |
