The concept of marketing has made significant advances in recent years, it is currently consolidated as a methodology that can be applied to different types of companies, whether public or private, for-profit or non-profit, among others, to the extent that You can understand that the development you...

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Bibliographic Details
Main Author: Vergara Cardona, Víctor
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/rnt/article/view/4413