The purpose of this work is to expose the influence of neuromarketing in the purchase decision of the inhabitants of the canton Sucre, specifically within the sector of Leonidas Plaza, and how this content is affecting the decisions of those establishments in accordance with the gastronomic, tourist...

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Bibliographic Details
Main Author: Lemoine Quintero, Frank Angel
Format: Article
Online Access: https://revistas.sena.edu.co/index.php/LOG/article/view/5534