This article presents a literature review that discusses how advertising and brands have adapted to generational changes by incorporating ethical and moral values, thereby transforming their language to communicate with new audiences, specifically Centennials. Through an exploration of this generati...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Online Access: | https://revistas.sena.edu.co/index.php/RETO/article/view/5709 |