This article focuses on the detailed characterization of consumer behavior in retail establishments in Palmira, Valle del Cauca, using Eye tracking technology. Based on a theoretical framework that includes models such as AIDA (Attention, Interest, Desire and Action) and contemporary merchandising t...
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| Format: | Article |
| Online Access: | https://revistas.sena.edu.co/index.php/LOG/article/view/6787 |