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Guest editorial: Artificial intelligence in financial services marketing.

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Title: Guest editorial: Artificial intelligence in financial services marketing.
Authors: Mogaji, Emmanuel1, e.o.mogaji@greenwich.ac.uk, Farquhar, Jillian Dawes2,3, jillian.farquhar@solent.ac.uk, van Esch, Patrick4, pvanesch@kennesaw.edu, Durodié, Clara5, clara@cognitivefinance.ai, Perez-Vega, Rodrigo6, r.perezvega@henley.ac.uk
Source: International Journal of Bank Marketing; 2022, Vol. 40 Issue 6, p1097-1101, 5p
Database: Applied Science & Technology Source
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Bank+Marketing%22">International Journal of Bank Marketing</searchLink>; 2022, Vol. 40 Issue 6, p1097-1101, 5p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=158861597
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      – Type: doi
        Value: 10.1108/IJBM-09-2022-617
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      – Code: eng
        Text: English
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            NameFull: Mogaji, Emmanuel
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            NameFull: Farquhar, Jillian Dawes
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              Text: 2022
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              Y: 2022
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