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Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.

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Title: Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.
Authors: Freeman, Richard1, r.freeman2@newcastle.ac.uk, Marder, Ben2, ben.marder@ed.ac.uk, Gorton, Matthew1, matthew.gorton@newcastle.ac.uk, Angell, Rob3, r.angell@soton.ac.uk
Source: Information Technology & People; 2023, Vol. 36 Issue 6, p2312-2337, 26p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 171833351
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AU" term="%22Freeman%2C+Richard%22">Freeman, Richard</searchLink><relatesTo>1</relatesTo>, <i>r.freeman2@newcastle.ac.uk</i><br /><searchLink fieldCode="AU" term="%22Marder%2C+Ben%22">Marder, Ben</searchLink><relatesTo>2</relatesTo>, <i>ben.marder@ed.ac.uk</i><br /><searchLink fieldCode="AU" term="%22Gorton%2C+Matthew%22">Gorton, Matthew</searchLink><relatesTo>1</relatesTo>, <i>matthew.gorton@newcastle.ac.uk</i><br /><searchLink fieldCode="AU" term="%22Angell%2C+Rob%22">Angell, Rob</searchLink><relatesTo>3</relatesTo>, <i>r.angell@soton.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Technology+%26+People%22">Information Technology & People</searchLink>; 2023, Vol. 36 Issue 6, p2312-2337, 26p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=171833351
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/ITP-09-2021-0679
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 2312
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      – TitleFull: Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.
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            NameFull: Freeman, Richard
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            NameFull: Marder, Ben
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            NameFull: Gorton, Matthew
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              M: 09
              Text: 2023
              Type: published
              Y: 2023
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              Value: 36
            – Type: issue
              Value: 6
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            – TitleFull: Information Technology & People
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