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Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects.

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Title: Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects.
Authors: Gupta, Shubham1, Singh, Anurag1, anuragsingh@fmsbhu.ac.in, Prashar, Sanjeev2
Source: International Journal of Human-Computer Interaction; Aug2025, Vol. 41 Issue 15, p9684-9699, 16p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/10447318.2024.2426917
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 9684
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      – TitleFull: Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects.
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            NameFull: Singh, Anurag
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              Text: Aug2025
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              Y: 2025
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              Value: 41
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