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Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.

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Title: Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.
Authors: Sohaib, Muhammad1, Ali, Muhammad Asghar2, Ahmad-ur-Rehman, Muhammad3
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p344, 24p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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        Value: 10.3390/jtaer20040344
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 344
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      – TitleFull: Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator.
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            NameFull: Sohaib, Muhammad
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            NameFull: Ali, Muhammad Asghar
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            NameFull: Ahmad-ur-Rehman, Muhammad
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            – D: 01
              M: 12
              Text: Dec2025
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              Y: 2025
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