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Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.

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Title: Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.
Authors: Simester, Duncan1, Timoshenko, Artem1, Zoumpoulis, Spyros I.2
Source: Management Science (INFORMS). Aug2020, Vol. 66 Issue 8, p3412-3424. 13p.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.2019.3379
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        Text: English
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        StartPage: 3412
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