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Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.

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Title: Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.
Authors: Rao, Raghunath Singh (AUTHOR) raghunath.rao@mccombs.utexas.edu, Viswanathan, Madhu (AUTHOR), John, George (AUTHOR), Kishore, Sunil (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p686-704. 19p. 7 Charts, 5 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/00222437211020013
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        Text: English
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