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The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.

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Title: The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
Authors: Olson, Eric M.1,2 eolson@uccs.edu, Slater, Stanley F.3 stan.slater@business.colostate.edu, Hult, G. Tomas M.4,5 hult@msu.edu
Source: Journal of Marketing. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1509/jmkg.69.3.49.66362
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 49
    Titles:
      – TitleFull: The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
        Type: main
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            NameFull: Olson, Eric M.
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            NameFull: Slater, Stanley F.
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            NameFull: Hult, G. Tomas M.
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              Text: Jul2005
              Type: published
              Y: 2005
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              Value: 69
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              Value: 3
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            – TitleFull: Journal of Marketing
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