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Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.

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Title: Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.
Authors: Ernst, Holger1, Hoyer, Wayne D.2, Rübsaamen, Carsten3
Source: Journal of Marketing. Sep2010, Vol. 74 Issue 5, p80-92. 13p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2010, Vol. 74 Issue 5, p80-92. 13p. 1 Diagram, 3 Charts.
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        Value: 10.1509/jmkg.74.5.080
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        Text: English
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        StartPage: 80
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              Text: Sep2010
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