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Managerial representations of competitive advantage.

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Bibliographic Details
Title: Managerial representations of competitive advantage.
Authors: Day, George S.1, Nedungadi, Prakash2
Source: Journal of Marketing. Apr94, Vol. 58 Issue 2, p31. 14p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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An: 9406201522
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Apr94, Vol. 58 Issue 2, p31. 14p. 2 Diagrams, 4 Charts.
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        Value: 10.1177/002224299405800203
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 31
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              Text: Apr94
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              Y: 1994
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