THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.
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| Title: | THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA. |
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| Authors: | Sousa, Bruno1 bsousa@ipca.pt, Rodrigues, Sónia1 sonia.rodrigues005@gmail.com |
| Source: | Enlightening Tourism. Jan-Jun2019, Vol. 9 Issue 1, p38-62. 25p. |
| Database: | Hospitality & Tourism Complete |
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