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|a Uribe Macías, Mario Enrique
|
| 245 |
1 |
0 |
|a Gerencia del servicio :
|b alternativa para la competitividad /
|c Mario Enrique Uribe Macías.
|
| 250 |
|
|
|a 2a Edición
|
| 260 |
|
|
|a Bogotá :
|b Ediciones de la U,
|c 2013.
|
| 300 |
|
|
|a 176 páginas. :
|b iustracionesl. ;
|c 24 cm.
|
| 500 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Introducción -- Competitividad -- La calidad total en el servicio -- Aseguramiento de la calidad en el servicio -- Caracterización del servicio -- El triángulo del servicio -- Momentos de verdad y ciclo del servicio -- Sistema de servicio -- Sistema de evaluación del servicio -- Servicio postventa --Implicaciones de la gerencia del servicio en la cultura y en la estructura empresarial
|
| 650 |
1 |
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|a Servicio al cliente
|2 Armarc
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| 650 |
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7 |
|a Competencia económica
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Planificación estratégica
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| 650 |
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7 |
|a Calidad total
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