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Fundamentos de marketing /

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary M., Martínez Gay, Mónica Gabriela (traductor), Garza-Castillón Cantú, Roberto (Reviewer)
Format:	Book
Language:	Spanish English
Published:	México : Pearson c2008. Prentice Hall,
Edition:	8a. edición
Subjects:	Mercadeo Mercadeo > Administración Análisis de mercadeo
Notas Contenido:	Definición de marketing y del proceso de marketing Comprensión de mercado y de los consumidores Diseño de una estrategia de marketing impulsada por el consumidor y mezcla de marketing Extensión del marketing

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